Privacy & Cookies

Privacy laws – the “cookie law”

As described below in the official statement that Google Analytics users must post on their websites, this website uses Google Analytics. This program provides important statistics about numbers of visitors, pages visited, traffic sources and other vital information that allow us to continuously improve this website for users. These statistics are anonymous and cannot be traced to any particular person or user. So-called “behavioral targeting” that builds a profile based on your click behavior is not used. Your browsing behavior remains completely anonymous.

Google Analytics uses a cookie, which is a small file stored on your computer. Under the new privacy legislation (January 2015), Google Analytics falls under the exceptions and Analytics cookies may be placed without the user’s prior consent, provided Analytics is set up correctly and the duty to inform website visitors is met. We do that on this page.

Privacy settings of Google Analytics

According to Telecom legislation passed in January 2015, Google Analytics falls under the exceptions because this cookie has “no or only minor” invasion of privacy. In addition, the Google Analytics cookie is a “first party cookie,” meaning that the cookie on your computer has “newroadz.co.uk” in the file name and the data is officially owned by NewRoadz and not Google. This cookie is not used for advertising or other commercial purposes.

In addition to the Telecom Act, the Personal Data Protection Act also applies. The use of Google Analytics is also permitted within this law, provided it is set up properly. These include four key conditions. (1) There is a processor agreement between NewRoadz and Google regarding Analytics data. (2) IP addresses are anonymized so that data can never be traced back to you or your IP address. (3) NewRoadz’s Analytics account is set up so that information may not be shared with others. (4) The visitor is clearly informed about the use of Analytics and the possibility of opting out.

NewRoadz thus meets all legal requirements. The Analytics cookie remains valid for 6 months.

No other cookies

No other cookies besides the Analytics cookie are used on NewRoadz.

Opt-out for Google Analytics

If you prefer to block the Analytics script completely, you can download an opt-out plugin for Google Analytics here: https://tools.google.com/dlpage/gaoptout. With this plugin, your visit no longer counts in the statistics of all websites using Google Analytics.

Google privacy statement

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies” (text files placed on Your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of the website (In the case of NewRoadz without your IP address) is transferred to and stored by Google on servers in the United States. Google uses this information to track how you use this website, compiling reports on website activity for the owner of this website (NewRoadz) and providing other services relating to website activity and internet usage. Google may only provide this information to third parties if Google is legally required to do so, or to the extent that these third parties process the information on Google’s behalf. Google will not combine Your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings in Your browser. However, please note that if you do, you may not be able to use all the features of this website. By using this website, you consent to the processing of the information by Google in the manner and for the purposes described above.